Business English Dictionary

Sales English / Marketing English Vocabulary Words and Phrases


Audio Word / Phrase Business English™ Definition
  • Listen
  • Download
"It's a numbers' game." expression that means the more you try, the better your results will be
"It's opportunity calling." expression that means you have a good opportunity
  • Listen
  • Download
"Let's get it done." expression of motivation, like "Let's do it."
  • Listen
  • Download
"May the best man win." expression that means "Let the game be fair"
  • Listen
  • Download
"The game is on." expression that means "The contest is beginning."
  • Listen
  • Download
address concerns (verb) to offer solutions for any issues a potential client may have
be hired (verb) to be offered employment at a company
  • Listen
  • Download
be in the (software) business (verb) to be employed in the field
  • Listen
  • Download
be on the spot (verb) to be under pressure
  • Listen
  • Download
be on someone's back (verb) to give pressure to someone
be short-handed (verb) to not have enough employees to get the job done efficiently
  • Listen
  • Download
be thrown a curve ball (verb) to meet a difficulty. This expression comes from baseball
  • Listen
  • Download
beat/exceed quota (verb) to sell more than a quota
  • Listen
  • Download
best in class (noun/adj) a product or service that is the best in its category
brand (noun) image of a product. The brand is made up of the name, logo, and message.
  • Listen
  • Download
budget (noun) a defined amount of resources - usually money - set aside in advance
  • Listen
  • Download
budget cycle (noun) a fixed period of time defined by a company in which resources are spent
  • Listen
  • Download
build rapport with someone (verb) to build a relationship with someone through a connection
Business-to-Business (B2B) sales (noun) a business selling a product/service to another business
Business-to-Consumer (B2C) sales (noun) a business selling a product/service to individuals
  • Listen
  • Download
clarify something (verb) to explain something completely
client (noun) a client is a person or company that purchases a service. A customer is a person or company that buys a product.
  • Listen
  • Download
close a sale (verb) when the customer/client makes the purchase (at a company, this usually means when the company signs the purchase order)
close the books (verb) to complete the accounting at the end of each quarter
  • Listen
  • Download
closed sale (noun) a sale which is completed
  • Listen
  • Download
cold call (noun) a telephone call a sales rep makes to someone they don't know and hasn't shown an interest in the product/service
cold call (verb) to phone a person who doesn't expect your call to generate interest in your product or service. See also "to make a cold call"
  • Listen
  • Download
compete (verb) when two or more people or companies try to get the same thing
  • Listen
  • Download
competitor (noun) a person or company who sells a similar product/service and wants the same customers/clients
consensus (noun) an agreement made when at least a majority of the members of a group agree
  • Listen
  • Download
contract (noun) a legal agreement between two people or companies
  • Listen
  • Download
conversion rate (noun) the rate at which a sales representative closes sales
  • Listen
  • Download
cross-sell (verb) to sell the same product/service to multiple channels
customer (noun) a person or company that buys a product. A client is a person or company that purchases a service.
  • Listen
  • Download
Customer Relationship Management (noun) a method to manage customers as valuable assets
dangle something in front of someone (verb) an expression meaning to offer something to someone in order to get them to do something for you
  • Listen
  • Download
deal (noun) an agreement between two people/companies to do some business together
  • Listen
  • Download
decision-maker (noun) person responsible for making the final purchasing decision
do sales (verb) to sell something, either a product or a service
earn a commission (verb) to make a % of each sale
  • Listen
  • Download
(elevator) pitch (noun) the very short summary of what a sales representative sells and how it can benefit the listener. (So short it can be told in an elevator ride!)
  • Listen
  • Download
exceed a quota/goal (verb) to sell more than a goal/quota
  • Listen
  • Download
expense report (noun) list showing the amounts of money a sales rep spent while doing his job (for travel, meals, ...)
fight (someone) tooth and nail (verb) an expression meaning to fight really hard
  • Listen
  • Download
figure something out (verb) to analyze a problem and find a solution
fiscal year (noun) a year in a company as defined for accounting purposes (often not January to December).
  • Listen
  • Download
follow up (noun/adj) any contact after the first contact
  • Listen
  • Download
follow up (verb) to make contact after the first contact
gatekeeper (noun) a person who controls who gets access to decision-makers in a company. The gatekeeper is often a receptionist.
  • Listen
  • Download
generate leads (verb) to work to obtain potential customers
  • Listen
  • Download
get along with someone (verb) to be friendly with someone
  • Listen
  • Download
get in touch with someone (verb) to contact someone
  • Listen
  • Download
get up to speed with something (verb) to get up to date on something
  • Listen
  • Download
guarantee (verb) to promise complete satisfaction
  • Listen
  • Download
guarantee (noun) an offer of complete satisfaction
Headquarters (H.Q.) (noun) main office of a business; usually where the president or CEO sits
  • Listen
  • Download
hold someone back from something (verb) to prevent someone from doing something
Human Resources (H.R.) department (noun) department within a company which is responsible for relationships with the employees
  • Listen
  • Download
inside sales (noun) sales done from an office (never leaving the office), usually over the phone
  • Listen
  • Download
key account (noun) valuable account/customer
  • Listen
  • Download
land a sale or contract (verb) to make a sale
  • Listen
  • Download
lead (noun) a person or company that may be interested in your product or service
  • Listen
  • Download
look forward to something/-ing (verb) to be excited to see something or do something
  • Listen
  • Download
look to do something (verb) to hope to do something
make a cold call (verb) to phone a person who doesn't expect your call to generate interest in your product or service. See also "to cold call"
  • Listen
  • Download
make a follow up (verb) to check back with a client after a sale
make a profit (verb) to make money after all expenses are paid.
make a purchase (verb) when someone buys something - usually something large
make a sale (verb) when a person or company buys your product or service
  • Listen
  • Download
market (segment) (noun) a defined group of people or companies which have similar buying habits and needs
  • Listen
  • Download
marketing budget (noun) the amount of money and how it will be used set aside for marketing within a period of time
  • Listen
  • Download
meet or reach quota (verb) to sell as much or more than your quota
  • Listen
  • Download
meet the needs of someone (verb) to satisfy someone
  • Listen
  • Download
move forward with something/someone (verb) to take a step closer to finishing something
  • Listen
  • Download
MSA (Master Services Agreement) (noun) an agreement which explains the responsibilities of both parties and what will happen if the responsibilities are not met
  • Listen
  • Download
obstacle (noun) something which stops someone/something from moving forward
  • Listen
  • Download
outside sales (noun) to do field sales. Involves legwork or traveling
  • Listen
  • Download
overcome objections (verb) to resolve issues a potential client has so that the prospect will move forward and make the sale
  • Listen
  • Download
permanent staff (noun) person or people legally employed by a company (can be part-time or full-time)
  • Listen
  • Download
pitch something to someone (verb) to offer, in words, a product or service for sale
  • Listen
  • Download
pool of plural noun, for example "employees" (noun) a group of an available resource
position (job) (noun) a role within a company that has defined tasks
profits (noun) the money gained by a company after all the expenses are paid from the revenues
  • Listen
  • Download
prospect (noun) a potential customer/client
  • Listen
  • Download
provide customer care (verb) to solve issues that a current customer may have
  • Listen
  • Download
provider of something, for example "staffing" (noun) a way to describe what a company sells
  • Listen
  • Download
PSA (Professional Services Agreement) (noun) similar to a MSA but for professional services
purchase something (verb) to buy something – usually something large
  • Listen
  • Download
put out a fire (verb) to solve a problem or issue
  • Listen
  • Download
put someone on the spot (verb) to put someone under pressure
  • Listen
  • Download
put your best foot forward (verb) to do or look your best
qualified (lead) (noun) a prospect who meets the criteria defined by the company for being a customer. A qualified lead has the ability to purchase your product or service
qualify a lead (verb) to make sure that a lead has the need and resources to purchase a product/service
  • Listen
  • Download
reach out to someone (verb) to contact someone
  • Listen
  • Download
reach/meet quota (verb) to sell the amount of quota
recession (noun) a period of slow economic growth
  • Listen
  • Download
reel someone/something in (verb) to successfully attract someone/something
  • Listen
  • Download
referral (noun) a person or company who has been recommended to a sales rep by a another person or company
retire (verb) to stop working full time because of age or wealth
  • Listen
  • Download
rival (noun) a person or company that sells a similar product/service to the same group
  • Listen
  • Download
(sales) channel (noun) the way to get a product to the market either directly or through middlemen like wholesalers and dealers.
  • Listen
  • Download
(sales) commission (noun) amount of money a sales representative earns based on the amount of a sale he closed
  • Listen
  • Download
(sales) contract (noun) legal document which states what is being sold, for how much, how it's going to be delivered and when
  • Listen
  • Download
(sales) forecast (noun) estimate of how much in sales one can make over a period of time.
  • Listen
  • Download
(sales) inquiry (noun) person or company which shows an interest in a product/service
  • Listen
  • Download
(sales) lead (noun) basic information about a person or company who is interested in a product or service
  • Listen
  • Download
(sales) promotion (noun) campaign to push sales by offering special prices to either the end consumer or middlemen
(sales) quarter (noun) quarter of the year or 3 months
  • Listen
  • Download
(sales) quota (noun) minimum amount of sales a sales representative is responsible for bringing in for a fixed period of time
  • Listen
  • Download
(sales) revenue (noun) the total amount of money earned from doing sales
  • Listen
  • Download
(sales) territory (noun) geographical area where a sales rep can do sales in
  • Listen
  • Download
sales force (noun) a group of people working for the same company to sell its products/services
  • Listen
  • Download
(sales) pipeline (noun) all the customers/clients and potential clients at each stage in the sales process
  • Listen
  • Download
(sales) representative or rep. (noun) a person who does sales
  • Listen
  • Download
seal a deal (verb) to close or make a sale
  • Listen
  • Download
sell someone on something (verb) to convince someone of an idea
sell over quota (verb) to sell more than a quota
  • Listen
  • Download
sell something to someone (verb) to offer a product/service that someone buys
selling points (noun) the most important reasons why a customer/client would need a product/service
  • Listen
  • Download
service sales (noun) selling a service
  • Listen
  • Download
small talk (noun) light, not serious, conversation
  • Listen
  • Download
solution (noun) an answer to a problem (can be a service or a product)
  • Listen
  • Download
Strategic Account Management (noun) a method to manage large accounts using principles of strategy
  • Listen
  • Download
strategy (noun) a business plan of action based on an analysis of strengths, weaknesses, opportunities, and threats
  • Listen
  • Download
sweet talk someone (verb) to say things which make another person feel good
  • Listen
  • Download
sweeten the deal (verb) to add more benefits to a transaction
  • Listen
  • Download
temp (noun) see temporary staff
  • Listen
  • Download
temporary staff (noun) person or people working for a company to meet a temporary need
  • Listen
  • Download
terminate (verb) to end something
  • Listen
  • Download
upsell (verb) to sell more expensive products/services to the same customer
  • Listen
  • Download
vendor (noun) a company which provides a product or service to another company
Vice President (V.P.) of a department or business unit (noun) the position under president and above director in a company
  • Listen
  • Download
voice a concern (verb) to mention a problem
  • Listen
  • Download
walk in someone's shoes (verb) expression which means to think like the other person. It's very helpful for a sales rep to do this to get to know his customer's needs better
  • Listen
  • Download
web lead (noun) contact information about a potential customer which came from a website
  • Listen
  • Download
website administrator (web admin) (noun) the person who manages a website
  • Listen
  • Download
word-of-mouth (noun/adj) when information is passed through people talking to each other

A few of our satisfied clients

Motorola - Business English Place Client
Danske Bank - Business English Place Client
Coca-Cola - Business English Place Client
Samsung - Business English Place Client
Sony  - Business English Place Client
Hyundai - Business English Place Client